The spinnaker and dockside are the iconic silhouettes of Sebago. This shoe is globally recognized and worn by many around the world. When being challenged for SS12 on how to gain a new millennial demographic through these core styles, I selected the spinnaker and fully embraced the color block mega trend. The color selections for men and women were very bold and new for Sebago. All colors were selected based from color analysis and history of global selling.
We had an overwhelming positive response at the Bread and Butter trade show to our bold colors that capitalized on the color block trend. These Maritime bright color block spinnakers were also bought by Urban Outfitters, which was a great success for us. The footprint of my results and press are in the next project.
You are viewing the Maritime Brights color palette I developed, colorway renderings, Dominican Republic tech pack, the upper lasted, outsole assembly and the buyers guide photos.